This vision is evident throughout the flagship store, which features carefully curated design moments, pathways that guide customers through inspiring room sets and the Parlour Room. This unique space incorporates salvaged Georgian windows and offers a glimpse into where the Style Stories podcast is recorded. The series has welcomed leading figures from the Irish design world and celebrity homeowners, including architect and television personality Hugh Wallace and Ireland AM presenter Muireann O’Connell. 

The store has also become known as an experiential destination for interiors lovers. Throughout the year it hosts Style Stories interior design events where customers can meet well-known designers and hear expert advice. Seasonal activities such as wreath-making workshops, paint and prosecco evenings and shopping incentive events draw regular crowds. The store also offered complimentary matcha to customers this autumn, offering customers an unexpected, refreshing treat while they browsed. Visitors at the moment will also experience the Artist in Residence programme, which showcases original Irish art available for purchase from both established artists and rising talents. 

Behind everything customers experience in-store is a dynamic visual merchandising team led by regional visual merchandising manager Aimee O Donovan. She describes an exceptional interiors store as one that tells a story the moment you walk in. 

“There must be an element of surprise and delight, something new, inspiring and exciting for customers every time they visit,” she says. “A welcoming environment is essential, as well as immersive room sets that show customers what is possible in their own homes, right down to the finishing touches that bring a full look together. And, of course, the cushions should always be chopped.”